K-POP enthusiasts was dazzled by three of the biggest Korean acts – BEAST, 4Minute and G.NA at the AIA K-POP 2013 concert held last night at Stadium Putra Bukit Jalil, Kuala Lumpur. Themed “Be real. Love it. Live it.”, the event was the first ever concert sponsored by a life insurer in the country. The concert was attended by over 12,000 AIA Malaysia employees, agency members, customers, business partners, media as well as K-POP fans.
At a press conference held before the concert to introduce the star-studded line-up, Bill Lisle, CEO of AIA Bhd said, “AIA has been privileged to do business in Malaysia for 65 years and this is something we do not take for granted. To celebrate this important milestone with the people who help us make a difference – our customers, employees, agency members and partners – we’ve brought a taste of Korea’s famous pop acts to Malaysia. The concert also provides the perfect opportunity for AIA Bhd. to connect with the younger generation.”
Present at the press conference was BEAST, a six-member boy group which achieved commercial success when they debuted in 2009 with hit songs like “Bad Girl”, “Shock”, “Fiction” and “Soom”. After their successful “Beautiful Show” international tour last year, BEAST is planning a comeback this July with a new album. Prior to the launch, the band had released their digital single called “Will you be okay?” on May 29 which topped all major music charts in Korea.
The AIA K-POP concert also featured 4Minute, which derived their name from the belief that they could charm the audience with a four-minute-long performance. Comprising five-members, 4Minute made their debut with “Hot Issue” in June 2009. The group has two studio albums and five mini-albums to date. Their latest title track “What’s your Name?” from the mini-album “Name is 4Minute” reached the No. 1 spot on various charts, including Billboard K-POP Hot 100.
A solo act in Korea’s pop scene, G.NA has released two studio albums and four mini albums. The K-POP sensation has also acted in several Korean dramas as well as hosted and starred in various television programmes. Her latest single “Oops” from her “Beautiful Kisses” mini-album has clinched the top spot in one of the most popular Korean music shows called “K-Chart”.
“With Korean pop music now a phenomenon which is taking the world by storm, this concert will give us the opportunity to support some of the amazing talents Asia has to offer while capturing the interest, energy and real passion of today’s younger generation,” Lisle concluded.
The official AIA K-POP site www.aiakpop.com.my was launched in May to update K-POP fans on the latest concert news, photos and videos of their favorite K-POP artistes.